Index IntroductionThe need for market researchIssuesResearch objectivesResearch designType of informationData access methodsResearch descriptionData analysis planConclusionThe main topic of the assigned assignment is the new virtual reality service provided by Marriott Hotels. It was divided into several stages in order to develop sufficient market research. The group elaborated on topics such as defining the need for market research, designing the research and considered possible problems that might arise during the research. A wide range of companies in the hospitality industry have been created for the challenges. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay In the section titled, the research design determined the type of investigation to be conducted. The marketing analysis provided is conducted using exploratory design. Additionally, the group designed efficient data collection forms, such as online surveys with well-thought-out questions. Regarding the research objectives, the main objective was to cater to various hospitality sectors by offering well-thought-out trips for guests, visitors and customers, with the aim of creating a pleasant experience for guests during their stay in hotels Marriott. Regarding the description of the research, the clarity and methods of data collection illustrated in the examples and in the appendix should be mentioned. Ultimately, the research introduces the analysis plan and techniques used to complete the assignment. Introduction Technology is advancing at a faster pace than ever and this is changing guest expectations and the way the hospitality industry controls its business. However, some of the major developments in the industry have been a great improvement for various hotels and all other hospitality related businesses, while some are changing the way hotel developers design their buildings, facilities and management. For decades, the hospitality industry has remained stable without the market being affected, there has been so much progress with steady revenue pouring in steadily over the years. It also turns out that technology is heading in a direction that will facilitate more dramatic changes than ever before. And these expected changes will transform the industry from the labor era to the wireless era, which simply means that as equipment becomes more efficient, less labor will be needed. In recent years, the hospitality industry has moved towards technological and digital advancements that have become more connected and responsive to the guest experience. In the coming years the way guests perceive and spend their time in a hotel will clearly be different in terms of the guest. book their accommodation. Checking in and out of the hotel would definitely change, and the way guests access various sectors of a hotel would also change in the coming years of 2025 with the help of technological advancement. This will also enhance the rapid change in the framework and structure of a hotel and require a completely new design. However, it has been clearly predicted that all hotels will undergo various technological developments with the use of artificial intelligence, infrared sensors and robotic receptionists. , 3D food imaging and processing, as well as virtual reality products that will also reduce the amount of human interactions in leading roles. The need for marketing research The strengthening of the global economy is at the heart of thegrowth of the sector. Every year, the global traveler pool is inundated with millions of new consumers from both emerging and developed markets, many of them with increasing disposable incomes and a newfound ability to experience the world. A sleeping giant has truly awakened whose impact cannot be underestimated. One of the key factors for guests in the hotel industry has to do with the guest experience or memories that have to do with the experience the guest had while staying in the hotel or accommodation provided. Other factors considered are the services and products rendered in the hotel, during the research it was concluded that guests are not happy with the experience or service provided to them in the hotel, which was used to find an effective solution to the problems and complaints from these guests. During the research it was discovered that with the use of virtual reality (virtual reality) guests staying in hotels could be presented with a nice experience and memories of the real places and countries they have visited. You could be in Chicago and imagine what life is like in Taiwan and how many tourist attractions they have in that country. In the hospitality industry, virtual reality has become particularly important, due to the amount of information the average customer needs before booking a hotel room. Instead of reading descriptions, which may or may not be reliable, it gives customers the chance to experience it themselves. For example, this potentially allows customers to experience a virtual recreation of a room within a hotel or check out one of the nearby attractions. This allows the hospitality industry to benefit from the type of “try before you buy” marketing that has been common in the food industry for decades. Of course, the practical uses of virtual reality technology don't stop once the customer has booked a hotel room. Indeed, those in the hospitality industry can continue to use virtual reality to provide information and allow customers to experience nearby attractions once they arrive, adding value to the hotel experience itself. Issues The clear aim of the research is to help the customer to find suitable content for hotel travel and as the digital consumer and travelers evolve, it has been found that the guest is looking for richer content and it is also believed that providing rich and quality content to consumers there it will help in the journey creation process and would help the conversion process. This had to do with the problem that various hospitality sectors had which prevented them from generating profits and increasing their market base, a certain ground needs to be created to facilitate the process of changing hotel travel in the hospitality sector. So, research was conducted to create a unique VR travel experience using Oculus that explored what the future of travel could be, and most importantly, it had to feel realistic. What came out of the research was Teleportation, and Telephone both. Teleportation, however, would go beyond virtual reality. It also combined 3D visuals and audio with a physical experience, something that later became known as 4D. The research was conducted in a way that would require building the stand and attaching the hardware, as well as creating custom accessories to film the images. During the research it was discovered that the user entered the stand (obviously after signing a release), wore headphones and earphones and was transported to a virtual lobby. Inside that lobby, the user is transported back to two locations, Hawaii and London, wherecan experience what it really feels like to be in these two different environments. Objectives of the Research The objective of the research is to assist the different hospitality industries in providing an easy way to enhance guests' hotel journeys and help them create a valuable guest experience during their stay in the hotel environment. During the research some information was discovered that the guest is looking for richer content and it was also felt that providing rich and quality content to the consumers would help them in the journey creation process and help in the conversion process . So here it was focused on how to create a unique VR travel experience using Oculus that explores what the future of travel could be and, above all, it had to feel realistic. Research Design Once the research is analyzed, the project is identified. Exploratory research is used. Exploratory research is market research conducted to gather preliminary information necessary to better identify the problems and proposed hypotheses (hypotheses) within which marketing activities are expected to be carried out, as well as to clarify terminology and prioritize research objectives. For example, it was suggested that the low level of implementation was due to poor advertising, but exploration showed that the main reason for the lack of sales was the poor work of the distribution system, which should be studied in more detail in the stages stages of the market research process. Exploratory research revealed components such as loan size, creditworthiness, friendliness of staff, etc., and also determined how to measure these components. For an exploratory investigation it may be sufficient to read only published secondary data or to conduct a selective survey among a number of specialists on this topic. On the other hand, if the exploration is aimed at testing hypotheses or measuring interrelationships between variables, then it should rely on the use of special methods. This choice was made because the focus of exploratory research is on the discovery of concepts and insights rather than on the collection of statistically precise data. Information Type Both primary and secondary information types are used here. Primary data: Information collected by the researcher specifically to solve a specific problem. Most often, conducting market research is understood as the collection of primary information. Methods for collecting primary data are divided into methods for collecting qualitative data, methods for collecting quantitative data and so-called mix methods. Secondary data is a collection of data previously collected from internal and external sources for purposes other than marketing. In other words, secondary data is not the result of particular market research. Secondary data is divided into external and internal. External sources are laws, decrees, decisions of state bodies, official statistics, data from international organizations, etc. Syndicated data is also obtained from external sources. Internal sources include financial and accounting reports, mission reports, review of complaints, interviews with employees and managers of the company's structural units, etc. These types of information were chosen because all the information used in the research was obtained from available published information sources and also from surveys conducted by the people who carried out the research, so the information was obtained for the exact purpose. There is a coherence between the objectives of the research and the types of information. Since the objectives of the research are to promote the product and convince it, theinformation is collected to make the survey interesting for the target group and to help the product gain demand. Data access methodsOne of the key factors for the success of the company in the market is the timely receipt of reliable and complete information about changes in the external environment, as well as their effective analysis and correct interpretation. The information was obtained by examining information available online and observing consumers (online surveys were used). There are two ways to collect information when carrying out advertising activities: quantitative and qualitative market research. During qualitative research it is possible to collect detailed information on customers' and consumers' concepts, opinions, beliefs, needs, and therefore it is possible to study the impact of these parameters on customers' behavioral criteria. Qualitative research offers an opportunity to receive direct feedback, information from consumers themselves. With this type of market research, researchers can discover how customers express their thoughts and opinions into words. This analysis offers the opportunity to gain more insights into why shoppers engage in exactly this behavior and no other. While quantitative analysis is a way to understand customer associations and characteristics of an existing position through numbers. The voluminous numerical information obtained as a result of this type of research is completely reliable and can be extended to full integration. Some difficulties arose while obtaining all the necessary data. All investigations took a long time to observe the information. To observe the material, one of the types of observation was used which is “structured observation”. Structured observation is one that uses a number of pre-distributed categories, based on which certain reactions of individuals are recorded. Used as the primary method of gathering primary information. Description of ResearchDesign Data Collection Forms In a data collection process, it is important to develop and maintain a certain style of data collection form to obtain the necessary information from your chosen target audience. You need to make sure that structured questions, which the consumer can understand, estimate satisfaction from the customer's perspective in the desired way. Questions should be asked using the desired level of measurement. Accordingly, only after this, the collected data can be properly analyzed and diagnosed. However, any marketing researcher must be able to measure the data collected. Indeed, measurement is another important aspect in the information gathering process. To create accurate measurements, the researcher must go through a number of considerations when creating survey questions for respondents. Marriott Hotels before launching the "VRoom Service" designed a special type of questionnaires. When developing this questionnaire, a list of research was drawn up, in addition, various question formats and number of factors were considered. The question development process was carried out considering the focused topic and was short, without the use of redundant words. The researchers ensured that the research objectives were achieved through appropriate structured questions. The developed survey includes different phases to ask different types of questions. On the first page comes the classification and demographic questions, which collect personal information, such as age, gender and nationality. The second phase is the warm-up questions. It's easy to answer; however, they provide the fundamental sources to.