Human instinct plays a vital role in society as it characterizes the feeling of mutual discernment. In reality, rivalry is the essential capacity of nature. Those who are most ready to compete in a natural specialty survive. But human nature is useful in light of the fact that we have intellectual competence and greater possibilities of transmitting it to nature and others. Some people say that human nature is more cooperative because of sharing and helping behavior, but other people say that human beings are competitive because they compete with each other in every field. This is also important for economic growth. So, human nature is pleasant and focused in light of the fact that we cannot do justice to one another. In this essay I shed more light on rivalry and cooperation. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay At first glance, human nature is competitive because humans compete with each other for resources such as jobs, food, housing, etc. Rivalry is an organic acquisition found in all species and all types of people such as students, specialists and children. Furthermore, ''Competitive Analysis'' is an article about competition in society, in this article the author tries to explain the situation of marketing and they explain the functions of competition. The article also discusses exchanging “brands and companies” to make their item strong. According to the author, marketing companies promote brands in the market, which leads to competition. (Deshpande and Gatigon 273) when new brands enter the company, rivalry increases in the market. The authors argue that “there is surprisingly little empirical work on competitive decision making especially in marketing” (Deshpande and Gatigon, 271). For example, Apple iPhone and Samsung are two different brands. When iPhone came into the society, they changed the place of Samsung mobile phones, but on the opposite side when Samsung came back with a new version, the place of iPhone also changed. So, in this way the competition between two companies increases which leads to the development of technology. Deshpande and Gatigon state that “potential marketing barriers to entry are: product differentiation, buyer switching costs, marketing economies of scale, and access to distribution channels” (276). Firstly, the competition depends on the quality and quantity of the products, since some products are very good and better than others, for example, iPhones have a 2 to 3 megapixel camera which creates attraction among buyers, but Samsung has a 2 megapixel camera only. So, in this way the competition depends on the value of the products. Secondly, since the cost of a product is also a cause of rivalry because when one company explores its product at high costs but another company does it at low prices, this condition affects buyers. P.melis and Semmann described the concept of cooperation and believed that collaboration is a global discourse, which means it is necessary in every field. The authors stated that in the contemporary world people depend on each other in everyday life. For example, in modern society people engage with each other to achieve their goals. “They can help a friend carry boxes, hold the door open for a colleague, help a blind person cross the street or donate blood” (P.melis and Semmann.2663). Investment behavior is characterized by a decrease in the immediacy of the actor's payoff and an increase in the payoffs of the recipients. “The authors seek to illustrate the judgment of investors,.