According to the article “Seniors are rallying against ageism: Goar,” written by Carol Goar of the Toronto Star, people in the Canadian community are striving to make a difference against ageism. Carewatch is a social action committee. They found that age comes in many forms. They noted that ageism is present in many places: in government, business, fashion, media, social services and advertising. The author noted that there is a three-step process the city is using to combat ageism. The first step is to regain the title of “senior citizens”. Older citizens in Canada do not appreciate the fact that they are not recognized as senior citizens. Most people refer to these elders only as elders. Many older adults believe that society should not shorten the sentence to just one word and that it is important to include both words. The second objective was to provide elderly people with adequate home care through targeted funding. The third goal is to involve other organizations to help solve the ageism problem in Toronto, Canada. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Carewatch is a fifteen-year-old nonprofit organization made up of “a volunteer group of active and informed senior citizens.” Their goal is to be able to be more involved in society. Through this non-profit organization, the group hopes that older adults will have the opportunity to have more control, respect and human rights. Based on the article, it is stated that ageism is the only form of discrimination still generally accepted in Canada. Carewatch hopes to put an end to this by enabling older adults to live self-sufficiently with the right support services. One problem they've faced is that older adults tend to keep their age a secret. Whether it's their appearance, the way they speak, or the way they behave, older people try not to reveal their age. Part of the problem was recognized by Neysmith. Ageism is present in government, business, fashion, media, social services and advertising. For example, no seniors were featured in an advertising brochure for the Pan Am Games Secretariat. Neysmith hopes to "convince other organizations that the best course of action is to unite." Ageism is known as discrimination and stereotyping of older people. This concept is present in Toronto, Canada, as well as the rest of the world. Ageism can indeed negatively affect older adults. This has the power to instill a fear of growing old. This could lead to dependency, segregation and elder abuse. It is unfortunate that ageism truly separates the “young” from the “old.” This type of inequality is unfair because older people are given less power. The way the print and electronic media portray the elderly is unfair. In this case, seniors were not included in the brochure advertisement. Ageism is demonstrated in many ways. Ageism is present in the workplace. For example, they are not offered many opportunities compared to workers who are younger than them. This includes not receiving any training, compensation or promotion. Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essay I just hope that Carewatch's efforts are successful. I would have to agree with their efforts. I believe one way to help advance this idea is to work with other organizations. This will spread more awareness about.