Business ethics plays an important role in the field of work because which company can maintain success in an unethical environment? Z. Hereford suggests that any company that aims to be socially and ethically responsible must prioritize ethical communication both within the company and in its interactions with the public. In a world where businesses are competing in so many ways to get cheaper, acquire more customers, and make an impact within their community, how can you expect to achieve success without strong ethics? According to Scott Thompson, “Ethical business communication builds trust among all stakeholders, including company employees, owners, consumers or customers, and the local community.” Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay It is important for companies to put ethics at the forefront of their to-do list by demonstrating social responsibility and building strong trust. “Implementing ethics is not just a concern of managers who set the overall strategic direction of the company, but should pervade all levels of the company” according to Patrick E. Murphy. Don't just adopt these ethical policies, but actually follow them and hold all employees accountable for doing so. When you think of a business, you want to think of it as a relationship, and no one wants to be in a relationship where there's no trust. The same goes for business, no one wants to invest time and money in a product or service that is not trustworthy. Ethics should be modeled from the CEO down to the front line managers so that their staff can also model those behaviors, which will be reflected in the customers who will then spread the word to others and the company will be successful as long as it stands. You might ask, “What happens in a scandal situation where for some reason the company has been made to look bad?” For me the answer is simple: Honesty. No company is expected to be 100% perfect and not make mistakes, however, how top leaders react during difficult times and how they address the public about it will play a huge role in whether the customers continue to remain loyal to this company. I think the most difficult moments are when ethics are really tested and that's usually when the whole world is watching. So why are business ethics important? First, ask yourself: Would you want to do business with a company that isn't sincere or that sells products that aren't safe or reliable? Most would answer no. However, ethics can be complex because you might ask: are business ethics different from personal ethics? But I believe that when you practice good, healthy ethics you will have positive traits, as long as the company you work for is honest and truly committed to doing what is best for the consumer and of course the community around them . Of course there are companies out there that operate unethically, but these practices usually come to light. Now, following ethical guidelines also means complying with the laws so that most companies do not choose to do anything illegal because it can carry a very high dollar price if they run their business unethically. According to Carroll (1991), meeting legal responsibilities is required by all businesses seeking to be socially responsible. While business ethics has become an increasingly important topic over the past decade, it is something that has gotten better and better over time. According to Society and Business magazine, over the last 30 years they have.