Topic > Amazon Incorporation (inc.) Business Review

Amazon Incorporation (Inc.) is an international e-commerce-based company offering information technology services, digital content, online retail and consumer electronics, including other local service such as groceries, personal care and daily business (Amazon. co.uk, 2018) . Amazon company is now operating in most parts of this world, this company has completely grasped and controlled the competition of the UK market, however, there are few challenges that this company faces while marketing its products and services all over the United Kingdom. Therefore, the purpose of this report is to conduct research on the business methods of the Amazon company to serve the people of the United Kingdom. Recently, it was discovered that Amazon has made fundamental efforts to solve the biggest problem of the e-commerce business process. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay As Amazon refers to the modern marvel, no other company in the entire history has tackled the complexities related to searching, purchasing, and shipping the way an Amazon simply does. Amazon brings the world's simplest things to the customer's fingertips. However, for all its brilliance, this company has had difficulty crossing that threshold (Bryman and Bell, 2015). This perfected everything except the last foot, which the company calls the "last foot issue." Also, this is a problem. With the recent trend, people now buy tons of things via online, including expensive things like electronics, personal care and clothes, so package-based theft has now become a widespread problem. According to the outcome of the 2015 investigation, it turned out that approx. 23 million people reported receiving packages picked up from a customer's doorstep. The scope of the research work can be defined as the difficulties Amazon faces in establishing a strong business structure in England. The customers of the said e-commerce company are influenced by the company's many existences in the same industry (Bernard, 2017). In addition to this, the changes that have occurred in the English market continue to have an effect on the British market as well. The goals and objectives of the research are given below: Research the existence of a corporate structure and growth of Amazon in the UK. Discover Amazon's growing market competition in the UK. Restructuring the security system of Amazon's database system The research questions can be formulated as follows: What are the current trends affecting the business structure and growth of Amazon in England? How is increasing market competition affecting Amazon's business in the UK? Amazon Market Outlook The forty-three analysts also offer twelve-month price forecasts for the Amazon company, which has an average target of around 1,3000.00, with a high price estimate of around 1,525.00. Furthermore, there is a low estimate of approx. 980.00. The average-based estimates also represent an increase of +0.52% from the last price of around 1,293.32. The recent consensus among 48 investment analyst respondents is to buy shares of the company's Amazon website. These ratings have remained stable since last January, while they were unchanged from the buy rating. Business Methods Methods of doing business with practice areas, which are part of the "Technology Center-3600". Additionally, this center further manages applications associated with various business methods. The practice area associated with business methods consists of approx. three working groups, whichthey include 3620, 3280, and 3290 (Bryman, 2015). The working group based on 3620 and 3280 may examine the application relating to incentive and coupon programs; operations-based research; e-shopping (electronic purchases); healthcare; POS(Point of Sale), accounting, inventory; prices/costs, shipping, reservations and transport; finally, business processing. Finally, the 3690 working group delves into further applications relating to the banking/finance/insurance sector. From the above data, sales revenue between Amazon and major retail stores has been mentioned in terms of Amazon's growth focus over major retail stores. This graph shows the company's business growth with retail store competition, in the year 2010, compared to total sales. The above graph reflects the long term growth of Amazon based on revenue and net profit across England since the year 1997. This graph shows that in the year 2008 when the revenue amount was $ 20 billion, in 2015 it increased to the amount of $100 B. This graph demonstrates the improvement of the company compared to the e-commerce market. From the above data, sales revenue between Amazon and major retail stores has been mentioned in terms of Amazon's growth focus over major retail stores. This graph shows the company's business growth with retail store competition, in the year 2010, compared to total sales. E-commerce sales growth: Amazon becomes increasingly daunting for online retailers. According to the report published on October 24, 2017, it was found that Amazon could also be responsible for almost half of the e-commerce sales in the United Kingdom in the year 2017. The space associated with online retail becomes increasingly scary for every individual other than Amazon. Furthermore, Amazon will now have the largest share of e-commerce sales this year, accounting for around 44% of every e-commerce euro spent in the UK (Hair and Sarstedt, 2014). It also rose from approx. 38% compared to the previous year, according to the new estimate based on public companies belonging to research firms that manage e-marketers. Trends in the e-commerce industry with the importance of Amazon's role in the UK and competition: In the global market sector, communication and transportation are becoming very fast. It is easy to get any product from any brand (Bernard, 2017). E-commerce simplifies the system. The strategies adopted by the Amazon company, which provide quality service in product delivery, attachment to the products of the world-known company help the said company to conquer the retail market of England. Besides that, the technology used to maintain security in the web-based system is effective enough, due to this, customer feedback to the companies is positive and the company has managed to retain existing customers ( Lindlof and Taylor, 2017). On the other hand, it can be said that the corporate structure, as well as the corporate growth, are not totally captured by the said company because the existence of competitive companies makes the market difficult for the business point of view of the Amazon company. To structure the e-commerce business in England, Amazon needs to improve the service sectors and the security of its website, otherwise it will be difficult to maintain the existence of the company in the competitive market (Veal, 2017). After examining the business process of Amazon company, it can be concluded that most of Amazon's revenues were generated through the process of electronic retailing of products.