IndexCompany ProfileThe History of McDonald'sStrategic DirectionMcDonald's in PakistanMcDonald's Mission and Vision StatementCompany ProfileMcDonalds McDonald's is the world's leading foodservice retailer with over 36,000 locations serving approximately 69 millions of customers in over 100 countries every day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The History of McDonald'sThe birth of McDonald's began with Raymond Albert Kroc Ray Kroc was the exclusive distributor of a milkshake manufacturer called Multimixer. Meanwhile, two brothers, Richard and Maurice McDonald, owned and operated a hamburger restaurant in San Bernardino, California, in the 1950s. Ray Kroc heard how well the McDonald brothers were using his multimixers to serve their customers. He met them and purchased the franchise from them to operate McDonald's restaurants. A great success story was in the making. In 1955, Ray Kroc founded the McDonald's Corporation and opened the first restaurant in Des Plaines, Illinois. In 1961 it purchased the McDonald brothers. And the rest, as they say, is history. McDonald's has become the largest restaurant organization in the world. Today there are more than 34,000 McDonald's restaurants serving 69 million customers every day in more than 119 countries. Ray Kroc died in 1984 but his legacy lives on. Its success story continues with the families of McDonald's employees, franchisees and suppliers. His commitment, dedication and results live on in McDonald's restaurants around the world. Strategic Direction The quality of the agreement between the Company, its franchisees and its suppliers (collectively referred to as the "Framework") has been vital to the prosperity of McDonald's. Using their system, they can recognize, execute, and scale thoughts that meet customers' changing needs and inclinations. Additionally, the action plan allows McDonald's to reliably convey locally important restaurant encounters to customers and be an essential part of the groups it serves. McDonald's customer-centric Plan to Win ("Plan") offers a typical structure that adapts their business globally and takes into consideration nearby adjustment. They continue to focus on three global development needs: improving their menu, modernizing the customer experience and broadening the reach of the McDonald's brand within their Plan system. Their initiatives reinforce these needs and are executed with an emphasis on the five pillars of the Plan: People, Products, Place, Price and Promotion, to improve customer understanding and increase long-term investor esteem. They trust that these needs align with the development needs of their clients and, together with their advantage in lodging, menu assortment, geographic diversification and system organization, will drive long-term economic development. McDonald's in Pakistan Aiming to be the world's best quick service restaurant, McDonald's Pakistan opened its doors in September 1998 in Lahore and currently operates in seven major cities with a network of 23 restaurants. McDonald's Pakistan is part of the Lakson group of companies, with its headquarters in Karachi and a regional office in Lahore. Lakson Group also owns Lakson Tobacco Co. Colgate Pakistan Ltd, Century Insurance Ltd. Express Newspaper, Cyber ​​Net and various other businesses. Pakistan-based McDonald's currently employs around 1,200 Pakistanis and each store is managed.