Service Marketing Management is the main driver of a country's economic growth. From the statistical data of various scholars it is clear that the service sector accounts for about sixty percent of the world's total gross domestic product (GDP). Furthermore, around forty percent of the workforce is employed in this field. The motivation of growing industries and organizations is to achieve their profit goals, thus resulting in greater complexity of production. Furthermore, the approach should be the tool to address critical issues such as marketing management in companies. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay Transportation service providers in organizations have combined investments that belong to their stakeholders. With the provision of long-distance transport, market management services are linked to growth and development prospects. Furthermore, its image branding is highly furnished, which results in wider coverage (Gourvish, 2010, p.4). With the great impression created by the company, the service market represents a set of concepts in action for its customers. For any service provided, there must be attention to meeting the needs of customers based on their preferences, tastes and choices. To achieve these factors the company develops strategies that offer competitive advantages by realizing gaps and through practical interventions. Undertaking a project technique in transportation services focuses on the propensity of customers to innovate new ideas that improve the field of marketing so as to offer quality services. According to Huotari and Hamari, 2012, p.18, marketing involves identifying target customers by analyzing the pattern and response of service usage in relation to customers and producers (Kotler and Armstrong, 2010, p.11). The intended technique benefits the customers as they improve the services in a satisfactory manner, thus helping the management to analyze and develop a customer-centric approach. Leadership is one of the basic elements of marketing management that plays a key role in the growth of service provider companies. . With effective management, company employees are motivated to work in accordance with customers' expectations and level of satisfaction. The image of the organization regarding the reputation and perception aspect of service providers is improved (Zeithaml, Bitner, & Gremler, 2010, p.4). As a result, the market should be able to venture into the service sector by understanding the tastes of the target customers. According to Kotler and Armstrong (2010, p.16), resource capacity management offers a strategic advantage. Capacity increases an organization's ability to guarantee service in consideration of the seller's most significant asset, which can lead to buyer satisfaction. On the other hand, this creates brand loyalty among consumers, an idea that increases a company's profitability. Capability development includes short- and long-term considerations that do not constitute an executive decision and a binding constraint faced by management (Hollensen 2015, p.27). Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay In conclusion, service management approaches help in improving the human aspects and managing resource capacity that make a great contribution to the success of a service organization. The quality of services.