IndexSexualized ImagesControversy and Public ReactionsRebranding EffortsConclusionAmerican Apparel is a clothing company that has attracted attention for its controversial advertising campaigns. The company is known for using provocative and sexually explicit images in its advertising, which has sparked debate and criticism. This essay will analyze American Apparel's advertising strategies and the impact they have had on the company's brand image and public perception. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssaySexualized ImagesOne of the most notable aspects of American Apparel's advertising is the use of sexualized images. The company often features young, attractive models in suggestive poses, wearing minimal clothing. This approach to advertising was a deliberate choice on the company's part, as its founder Dov Charney has openly stated that he believes sex sells. However, this strategy has been met with criticism from various groups, including feminist organizations and consumer advocacy groups, who argue that American Apparel's advertising perpetuates harmful stereotypes and objectifies women. Furthermore, the use of sexualized images has also led to accusations of exploitation and inappropriate behavior within the company. Several lawsuits and scandals have emerged accusing Charney of sexual harassment and creating a toxic work environment. This further tarnished American Apparel's reputation and raised questions about the ethical implications of its advertising strategies. Controversies and Public Reactions American Apparel's advertising has also been the subject of public reactions and controversies. The company's ads have been criticized as offensive, inappropriate and even pornographic. This has led to numerous complaints and calls for a boycott of the brand. In some cases, American Apparel advertisements have been banned in some countries or deemed too explicit to be shown to the public. Furthermore, the controversy surrounding American Apparel's advertising has also affected its sales and financial performance. The negative publicity led to a decline in consumer trust and loyalty, as many people distanced themselves from the brand due to its controversial marketing tactics. This resulted in a loss of market share and a decline in overall brand value for American Apparel. Rebranding Efforts In response to criticism and declining sales, American Apparel has made efforts to rebrand itself and distance itself from its controversial past. The company has shifted its advertising focus to be more inclusive and diverse, featuring models of various body types, ethnicities and genders. Additionally, American Apparel has highlighted its commitment to ethical and sustainable manufacturing practices in an effort to attract socially conscious consumers. However, the rebranding efforts have been met with skepticism, as many people remain skeptical of American Apparel's sincerity and commitment to change. The company's controversial history and the lingering impact of its past publicity continue to overshadow its attempts to reposition itself in the market. As a result, American Apparel continues to struggle with its brand image and public perception, and the legacy of its provocative advertising campaigns continues to haunt the brand. Please note: this is just an example. Get a custom paper from our expert writers now.Download a custom essayConclusion American Apparel's advertising has been a source of controversy and.