IndexDifferent generations with their favorite social networking sitesGeneration Z as a modern consumerDifferences between Millenials and Generation ZFashion preferences of Generation Z versus MillennialsGeneration Z wants to feel comfortableL 'uniqueness as identityThey represent realityKeep it PrivateWhile marketing experts focus on millennial children, here comes generation Z who is changing the world very quickly, transforming it into a modern one. This is the next group after millennials. This group of individuals was born in the year 1997-2010. They are recognized as dependent on technology where digital already exists. Nowadays people use social media for numerous reasons and this Generation Z does not know the world when there is no Internet. They have values ​​and beliefs that you should understand to know what they really want. In exchange, they will help you sell the products to them. According to statistics, the use of social media is rapidly increasing with each passing year. Whatever your generation, when you know Twitter and Facebook, you are now part of this social media generation. Experts have attempted to recognize different generations and their different social media preferences. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayDifferent Generations with Their Favorite Social Networking SitesBased on a study stated by Personal Money Service, Generation Z prefers to see real individuals. They prefer YouTube to Facebook and 50% of them have an Instagram account. The research also shows some interesting facts about the social media behaviors of Millennials (ages 20-35). About 70% of this group uses Facebook. And 63% of these millennials prefer YouTube. Additionally, 43% of them can contact us via email. They are the reason behind today's latest trends and social topics. Marketers do their best on social media to grab their attention. Generation X born in the year 1961-1981. This group are the parents of today's Generation Z. In their busy lives, this group of people uses Facebook and Twitter even in their free time. About 80% of them preferred these sites. However, only half of this survey is still active. Some cases show that around 68% of Generation X members make decisions with the help of online reviews. For baby boomers (aged 50-65) Facebook is their preference. About 15.5% of them spend their time on this site. Generation Z as Modern Consumers Anyone looking to market their business on social media must understand that these generations change behaviors to achieve success. Now back to the main topic, Gen Z. Although they have not yet entered the workforce, they receive a weekly allowance of $16.90, for a total of $44 billion per year. They are optimistic and do not worry about the future. They can multitask while watching TV and an Internet-connected device. More than 10 apps can be found on their smartphones. They can't live without their electronic gadgets. According to a study, 79% of them suffered from emotional distress when their personal gadgets were kept away. Approximately 76% of these young people believe that their online experiences would be very helpful in achieving their goals. According to them, today everything is possible with technology. This Generation Z should not be taken for granted by marketers. This youth population amounts to approximately 60 million, or 25.9% of the American population. They are today's teenagers and this large group is growingquickly. Generation Z social media statistics reveal that 85% of this group learn about new products on social media sites. Instagram, with 45% of them, prefer to use it to search for new interesting products. Even if they find Facebook as suitable for seniors, Facebook is still the second preference with 40%. Two or more visits to YouTube are expected before purchase. When it comes to overall choices, YouTube is still number one for purchasing suggestions for Generation Z. They are recognized as a digital people where the digital world has already started in this era. Understanding their behavior regarding how they shop online is key to communicating with them. Differences between Millennials and Gen Zers Most Millennials were born and raised without social media or mobile devices. They only depend on your home desktop computer. Unlike Generation Z, they have their smartphones in their pockets. When it comes to social media, Generation Z prefers to have fun rather than stay in touch with their friends. Unlike millennials, they used social media to check their account, post status, and update users on what their friends were doing. While everyone believes that millennials are the obsessed ones, this generation reaches its new level. About half of this Generation Z is always online every day and streaming. They hate reading content instead they prefer visual or digital content. They also prefer Snapchat over YouTube and Instagram, which is used by 52% of them. Millennials grew up with prosperous economic lives but are now poorer than their parents. They are tied up with a loan and other debts that prevent them from getting married at an early age even if they already have a stable job. Generation Z, however, witnessed the reality. They grew up in an environment where everyone was suffering from the global financial crisis. Some of them are earning money online by creating a YouTube channel and tend to create an online business during the summer as a part-time job from home. Fashion Preferences of Generation Z vs. Millennials Mobile device usage is rapidly increasing with 95% of Generation Z. have their own smartphones. It pushes them to log in to social media apps at any time. Now it's easy to use anytime, anywhere. Generation Z is more likely to idolize celebrities. They choose and follow their favorite celebrity rather than preferring a specific brand. Millennials have influenced them in this aspect by using social media as a tool to follow their favorite stars. However, when it comes to fashion, they are different. Millennials have now entered adulthood where they were brand-conscious during adolescence, while Gen Z doesn't really care whether it's branded or not. This is now their time to take the spotlight. Generation Z fashion trends are unique and easily identifiable with other generations. Marketers should learn the differences between millennials and this Generation Z. In this section, we will discuss their various differences. Generation Z wants to feel comfortable. Millennials dress in a way that they believe will help them excel. Gen Z places importance on feeling relaxed and comfortable in their own way. As of today, high-waisted jeans and flowy fabrics are in, tight dresses are out of fashion. They want easy-to-wear clothes, baggy jeans and oversized t-shirts. A sportswear is popular among this generation such as Vans, Supreme, Champion, Nike and Adidas. Uniqueness as identity According to them, appearing different is beautiful. They also find it attractive to look strange. They prefer limited edition merchandise and a unique product:.