Topic > Joseph Pine's take on the difference in consumer behavior as illustrated in his book, What Consumers Really Want

First, what I learned from watching Joseph Pine's “What Consumers Want” is change fundamental in the modern economy. I didn't know what goods were, but after Pine explained it to me it made sense that they would last for millennia. I believe the reason for this is due to the industrial revolution and the desire for food to be produced faster. Cities were growing, which led to an increase in the production of goods. I totally agree with Pine's point that people didn't care who made the product, they only cared about the price. When I buy something from the store I can't think of where it came from once the price is right. I think this is the case for many consumers. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Secondly, I liked that Disney World is a fake reality. When you're there it feels like you're in a movie. All the characters behave accordingly according to their reels and all the shops replicate the Disney atmosphere, but at the end of the day Disney World is a business. The people who dress up get paid for their acting service and basically the people who visit pay for a false reality. Despite this false reality, I love Disneyland and the atmosphere inside the park, this also touches on Pine's other point, which is that authentic experiences are created. Lastly, when Pine talked about how the price of coffee increases from coffee bean to coffee cup then from there a brand name like Starbucks really fascinated me. A cup of coffee in a normal shop could cost between $2/3 but if you add a cup with the Starbucks logo the price rises to $4/5. Starbucks does not need to advertise, the consumer knows the experience he is having when he enters Starbucks.