The Olympics, the global event, take place every 4 years. Adidas shows its role in the advertisement called "The Olympic Pacesetters". In this ad Adidas shows why they have such an important role in the games, stating that most athletes who participate in running games will wear their brand of shoes, because Adidas does it well. This ad appeared around the time of the Olympics, primarily online, to allow consumers to realize that if the best athletes in the world use Adidas, why shouldn't consumers do so too. This ad uses flags of different nations and shoe colors to represent the diversity of the company and the wide range of audiences that Adidas regularly consumes, stating that no arena is too small for them. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The layout of this ad is very simple, but it has strong emissions behind it. There aren't many components. The ad has three main resources, namely shoes, flags and words to persuade the customer. The simplicity of the ad makes it easier for consumers to go straight to the words of the ad to see what the fuss is about. The color scheme is a simple background, but then the color really pops in the shoes and flags to make them pop. The tone of the ad is to persuade, to let customers know a fact and why they should be impressed with Adidas. This advertisement used by Adidas stands out among other advertisements. The use of colors captivates the eye, convincing the reader that everyone, of all nations, uses this shoe. The company uses flags from different nations to show the severity of this event and how broad their base is. Adidas wants consumers to believe that there is no country or person they cannot reach, even the best of the best want to use their sportswear. The word used in the article tries to convince the viewer that if they just took the time to watch the athletes, a whole new world would open up to them, showing them that Adidas is the most used shoe in the Olympics. The language used in this article is very important to understanding the purpose. Diction is used very carefully, trying to make sure that the company conveys the right message to consumers and viewers. Adidas wants to impress and convince in this article that they are number one, and if viewers took a closer look at the games, it would be very obvious to them. The connotations suggest that they are world class, while the denotation shows that they are still trying to locate the product to make it accessible to anyone who wants to buy it. How does this ad add appeal to the brand? The Olympic backdrop of the article shows the vastness of the company, being located in the largest sporting arena in the world. Adidas is primarily a sportswear company, showing its customers that they are wanted at the highest level sparks interest in its consumers. This ad appeals to logic. Adidas is proving to be a big deal in this tough world of sportswear. There are many top brands in this area, but Adidas is the one capitalizing on the magnitude of the event and showing where their strengths reign supreme. Capitalizing on events is what brings awareness to products, Adidas is not afraid to use their stage to get people to recognize what they are doing in the world today. It can also appeal to the character of consumers. If they wear the product they will have the satisfaction of knowing that in.