Topic > Rating Roberto Coin's Jewelry Advertisement

One of the pages of Veranda magazine, published in October 2008, contains a jewelry advertisement posted by Roberto Coin, who is trying to sell several pieces of jewelry. For example, the dark background is used to enrich Robert Coin's product in its contrast with the pale woman, who plays a starring role in the advertisement. The women's body and facial features make the viewer pay special attention to the jewelry. The fact that it is in front of an urban landscape increases the aesthetic appeal of the jewelery making the woman appear 'trendy'. The posing of the models in this advertisement also works to the advantage of attracting more buyers interested in her jewelry, be it a bracelet, a ring or a necklace. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay In the Roberto Coin ad, the women's facial features help make the ring on their finger more noticeable. The heavy shadow around his face draws attention to everything else in the advertisement and forces the viewer to focus their eyes towards the top area of ​​the photo. The placement of the model's head draws attention because, aside from her pupils, it points in the opposite direction of the ring, in turn making the ring the dominant component at the top of the ad. The women's ears are partially covered by the hand, as a result her ear looks like a bar of a building compared to the ring. The sides of the models lips direct attention to the jewelry because they function like an arrow that guides the consumer towards the ring. Aside from facial features, the woman's head and hair are used to make the ring immediately stand out. The woman pushes her hair back with her hand in a ring. This draws attention, by contrast, away from the dark, straight hair and onto the ring. Another accessory that makes the ring stand out is the entire head, including the chin, which all points down to the left, however the ring points up and to the right. A clever component of the photo in this ad is that his neck bone lines up with the hand the ring is on. Robert Coin was very clever in the way he arranged the woman's facial features to direct attention to the product in question. There are some peculiar details on the ring. The color of the ring is inconsistent with the necklace and bracelet because the ring reflects a purple color and although a purple-like color is used in the background, purple is not seen anywhere else in this advertisement. The color is exemplified by three lustrous diamonds. The three layers of diamonds under these three shiny circular diamonds were also used for the necklace and bracelet. The ring is on the model's wedding ring, which adds a romantic tone to the consumer. Another similarity between the ring and the bracelet is that they point in the same direction. The body position and clothing of women make it easier to focus from the ring to the necklace. His body faces the right side in the same way as the ring and necklace. Her dress is a dark gray color which adds visibility to the necklace. Her dress is also crumbled in a way that brings texture and attention to that part of the body. The model's arm is similar to the neck holding the necklace because it holds the bracelet; both the arm and neck are thin and have a triple band diamond chain hanging from it. The necklace is not as big as the dress but still attracts attention because its luminescent white color makes the size irrelevant. The necklace contains circular parts or small diamonds, present.