IndexHistory of CarharttBusiness ModelSuccess in the MarketConclusionCarhartt is an American company specializing in workwear and outerwear. The company has a long history, dating back to 1889, and has become known for its durable, well-made products. This case study will analyze Carhartt's history, its business model and its success in the market. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay History of Carhartt Carhartt was founded in 1889 by Hamilton Carhartt in Detroit, Michigan. The company initially focused on producing overalls for railway workers and quickly gained a reputation for producing high-quality, durable workwear. Over the years, Carhartt has expanded its product line to include jackets, pants, shirts and other workwear items. In the early 20th century, Carhartt also began producing clothing for the military, further expanding its reach and reputation. Business Model Carhartt's business model is focused on providing high-quality, durable workwear for a variety of industries. The company has built a strong brand image around the idea of ​​sturdiness and durability, and this has helped it attract a loyal customer base. Carhartt also emphasizes the importance of American manufacturing, as many of its products are made in the United States. This commitment to domestic manufacturing resonated with many consumers and helped differentiate Carhartt from its competitors. Success in the Market Carhartt has been successful in the market for several reasons. First, the company has a strong brand image associated with quality and durability. This helped attract a loyal customer base willing to pay a premium for Carhartt products. Additionally, Carhartt has been able to expand its product line to include a wider range of workwear items, allowing it to attract a larger customer base. The company has also managed to market its products to a younger demographic, helping to ensure its long-term success in the market. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Conclusion Overall , Carhartt has been successful in the market due to its strong brand image, commitment to quality and durability, and ability to attract a wide range of customers. The company has a long history of producing high-quality workwear and has been able to adapt to changing market conditions to ensure its continued success. As a result, Carhartt is well positioned to maintain its strong position in the workwear market for years to come.