Index IntroductionResearch ObjectiveMeans and Methods to Achieve the Research ObjectiveConclusionIntroductionOnline shopping has grown in popularity nowadays, mainly because people find it convenient and easy to haggle purchases from the comfort of your home or office via desktop computer, laptop, tablet and smartphone. However, retail is the sale of goods and certain services to consumers. Furthermore, retail stores may be small or large, but they mostly operate in the same line as manufacturing or buying to selling and it is a very simple form of business. There are various types of retail stores such as supermarkets, warehouses, department stores and so on. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Research Objective The objective of this paper is to identify how retail businesses are being affected by online trading and the various recovery techniques they are coming up with to counter those who are trading online in this race circumstance . In recent times, retail has generally operated in traditional business lines, with the exception of some hypermarkets at retailers that have made some changes to their business models. Here customers have to physically go to buy anything and have to spend a lot of time over there. In this era people are usually too busy with work, study and so on. They also fail to dedicate enough time to family or friends. For this reason, people all over the world are looking for an alternative to effectively use or minimize their time. The Internet offers them this possibility and is a great way to do many things in a short time, including trading. Furthermore, when online business was launched, people took the opportunity to avoid these retail hassles and within a short time people got used to this business process. This is because online trading is much cheaper. The investor can monitor his investment at any time. They can use the telephone or computer to evaluate profits or losses. No intermediary is required to buy or sell the goods in this process. This is a quicker transition than retail. On the other hand, retail is gradually losing its attractiveness. Online stores have brought a price war to the market and the main victims of this price war are retailers. To survive, most of these retailers have also taken an initiative to lower prices, but considering the high operational costs, these retailers have to sacrifice their margin. Sometimes they also have to give a discount to support. Retailers have minimal opportunities to stock a wide variety of products due to lack of showroom size, but online merchants have not faced this problem. Therefore, the retailer has to invest more to beat the online process. Furthermore, retailers today are more involved than ever in advertising campaigns to increase their sales. Means and methods to achieve the research objective If retailers want to build a sustainable business, they need to take various measures. First, they should identify the disadvantages of online trading. For example, customer service is one of the main factors for e-commerce or online trading. They don't have enough options to provide adequate maintenance support or after-sales service, but dealers have this opportunity to provide them. Therefore, the retailer
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