IndexAbstractInvestmentsGovernment InitiativesLiterature ReviewResearch ProblemAbstractThe purpose of this research paper is to understand the industry buying behavior with respect to telecom service providers. This research also helps identify the most important factor influencing the industry's purchase of 4G connectivity. The association between the frequency of visits of company representatives and customer satisfaction is also being identified, including to know why customers prefer the current service provider over others. The research is descriptive in nature. The primary data was collected through a self-designed structured questionnaire formulated and filled by various industries. A total of 61 customers were selected as the sample by applying non-probability convenient sampling. Data analysis is done with the help of Garret score and chi square test with the help of SPSS and advanced Excel. The study found that there is a significant association between the frequency of visits by company representatives and the level of satisfaction. The study also analyzed that customer service is the most important factor that customer considers when purchasing a 4G connection, followed by complaint addressed and internet speed. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original EssayThe International Telecommunication Union-Radio Communications Sector (ITU-R) in 2008 set some standard requirements for 4G, as per IMT-Advanced specifications, the maximum requirement for high-mobility communications such as trains and automobiles it is 100 megabits per second (mbps), and for low-mobility communications such as pedestrians and stationary users it is 1 Gigabit per second (gbps). Compared to 2G and 3G, a 4G system does not support traditional circuit-switched telephone service; spread spectrum radio technology is also abandoned in 4G systems. Over the past 15 years, rapid growth can be observed in the telecom industry, currently India is the second largest telecom market with over 1.20 billion subscribers. This has contributed substantially to India's GDP. Due to strong consumer demand in the Indian telecom sector, the Government of India has adopted a proactive regulatory framework to ensure that telecom service is provided at an affordable price to consumers. The government is taking steps to penetrate the telecom market in rural areas. The joint efforts of the government and foreign direct investment will create over 4 million job opportunities in the country in the next 5 years. Investments With the growing subscriber base, major developments are taking place due to huge investments in the telecommunications sector. § Based on data provided by DIPP, the telecom sector has attracted FDI of 30.08 billion dollars in the last 17 years. § Indian telecom companies will invest over 20 billion dollars in the next two years to expand their network and own operations in India. Government InitiativesThe Indian government is about to come out with the National Telecom Policy 2018, under which it will attract investments worth $100 billion by the end of 2022. GOI with telecom companies working on a new tariff structure which will be more affordable so as to connect and attract more rural and remote people people and government are working to connect these regions digitally. Company Percent Market Share: Airtel.