Related searchesThe culture of bottled water and mineral water is not very old anymore. Even in Western countries, the use of bottled water only began in the 1950s. Since historical times humans have used water from mineral springs, especially hot springs, for bathing due to its purported therapeutic effect against rheumatism, arthritis, skin diseases and a number of different ailments . Depending on the water temperature, location, altitude and local climate in spring, it should be used to treat unique ailments. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay This started the trend of using mineral water for consumption purposes to make the most of its therapeutic value. From the mid-1970s huge quantities of bottled water from mineral springs began to be exported to France and several European countries. The idea of ​​bottled water is highly profitable in Western countries due to increased health awareness. Global standards for bottled water are so stringent that for a specific water producer to be licensed as bottled water, multiple levels of approval are required in most countries. For example, in the United States, the Environment Protection Agency (EPA) regulates public water systems. The US FDA has also established requirements for bottled water. India has the largest population in the world denied access to drinking water. It's no surprise that bottled water sales have soared here. The category's boom, at 19% between 2016 and 2017 in India, has outpaced that of any other global market, research firm Mintel reported on March 22. “This growth is driven by rising incomes, customer concerns around hygiene and convenience needs, especially when out and about,” said Alex Beckett, associate director for food and beverage at Mintel. Between 2012 and 2017, bottled water worth a real 9,010 crore rupees ($1.38 billion) was sold in the country, a growth of 184%, according to data from research firm Euromonitor. For comparison, sales of carbonated drinks grew 56% from Rs 9,100 crore ($1.4 billion) to Rs 14,200 crore ($2.1 billion) in the same period. Meanwhile, the increase in quantity was more than 150% from 5.3 billion liters in 2012 to 13.3 billion. liters in 2017, Euromonitor estimates. So, who buys all this bottled water? According to Mintel's research, these were usually urban Indian buyers with higher disposable incomes but experiencing severe drinking water shortages. For years, in hot and humid India, consumers have been drinking large quantities of cola and homemade drinks. However, recent developments have demonstrated a marked change. In recent years, people in Asia's third-largest economic system have become more sophisticated and health-conscious. This has led to faster development of products such as packaged juices, ethnic drinks and bottled water. The government has also taken action in recent days by imposing higher taxes on sugary drinks, citing health concerns. Kingfisher Competitors in India The bottled water company successfully competes with both the water purifier and soft drinks industry. The water purifier industry (primarily Eureka Forbes' Aqua Guard company) is believed to have completed preliminary work to create awareness.