Some offer live music, while others offer poetry reading evenings. Most independent coffee shops offer a homey atmosphere with comfortable furniture and eclectic decorations. Additionally, they often display artwork created by local artists. People looking for a more bohemian environment, something that inspires creativity, will likely look for a small local shop instead of Starbucks or one of the other big chains. Starbucks popularized coffee culture by bringing awareness to independent shops that were once relatively unknown. Now James Bullock, a Seattle software consultant, says: “Starbucks no longer defines the coffee conversation. It is defined by independents,” (Clark). By forcing independent shops to compete, Starbucks inspired the blossoming of coffee culture. Zachary Gray, owner of Paper Tigers in Vancouver, WA, hosts a poetry reading night every Thursday (Buck). While talking about his love of coffee and the environment he tries to create in his establishment, Gray mentions European coffee shops "where anyone can rub shoulders with writers and other creative types and emerge wiser" (Buck). Ultimately, Schultz brought the European coffee culture he loved to the United States, but not through Starbucks, but through the multitude of independent gourmet coffee shops that sought to become a landmark