Customer Service Monitoring and Evaluation Asda must be aware that all systems used in the company must be efficient and of good quality. Here is a list of services monitored at Asda to show how customer service is going1. Delivery time2. Manage complaints, compliments and sales3. Product quality and damaged products4. Accuracy in delivery service1. Delivery Times Delivery times need to be monitored carefully because customers expect their order to be received at the indicated time. For example, if the order was due to arrive at 2pm and arrived at 2am, this would show poor service on behalf of Asda. So it's ideal for Asda employees to train the routes they take to reach customers quickly and efficiently. To track all orders, Asda could try to phone customers and ask if the delivery has been received or it could use mobile phones which can be used to track down drivers and tell them where they need to go next. The other idea is that Asda delivery drivers could hand out a leaflet which the customer can fill out and say whether they are impressed with the delivery and the level of service provided. Asda carefully monitors all deliveries and makes sure there is no damaged goods inside the bags as they want the customer to feel they can rely on Asda to deliver all deliveries safely without causing damage. Delivery times need to be carefully monitored and more than one driver is needed for this type of work. Each driver is given a tick sheet where he can tick off the houses he has visited and on those sheets he has to write the time when the goods were delivered to the customer. This is to help Asda assess the average time it takes to reach each customer's home.2. Managing complaints, compliments and sales If there are complaints with any Asda service, Asda can use the complaints as ratings and turn them into constructive ones