In Property Fox's five months of operation, 234 properties across all nine provinces were listed on its website, collectively valued at R660 million. So far, 12 properties have been sold with property values ​​ranging from R500,000 to R35 million. “Thanks to our low fees, we have saved South Africans R2.5 million. If we were to sell all the properties on our books, we could save South Africans R36.3 million.” Inglis says the response to Property Fox so far is indicative of the simplicity of the offering. Sellers sign up online with Property Fox, after which 60 professional photographers from its network will visit their homes to take photos of the interior and exterior. Co-founder James says sellers are introduced to potential buyers in the home viewing process. “In real estate there is a traditional rule that the buyer should not be introduced to the seller, as this could ruin the sale. We thought: no one has tried this, let's turn this golden rule on its head and introduce buyers to sellers,” he says