If you've ever noticed, people tend to make comments about the media and the things they publish all the time, "the media is full of crap", "everything they put in front of we are lies,” and many other vulgar remarks, but you also notice that these people never seem to move away from the media. Instead, they keep going to constantly check news sites and their social media and that's because the media has taken the control over them and their minds. Today's society is extremely involved in the world of media, so involved in it that if anyone tried to give it up they would not be able to do so he is addicted to it, which further supports the irony Gladstone talks about