The Studio System The key point about the studio system might be: Despite being one of the largest industries in the United States, indeed the world, the inner workings of the "dream factory" that is Hollywood are small intended outside of business. The Hollywood Studio System: A History is the first book to describe and analyze the complete development, classic operation, and reinvention of the global corporate entities that produce and distribute most of the films we watch. Beginning in 1920, Adolph Zukor, head of Paramount Pictures, helped transform Hollywood into a vertically integrated system in the 1920s, a set of economic innovations that were firmly in place by 1930. For the next three decades, the film industry in the United States and around the world was run according to these principles. Cultural, social and economic changes brought about the end of this system after the Second World War. A new way of running Hollywood was needed. Beginning in 1962, Lew Wasserman of Universal Studios emerged as the key innovator in creating a second studio system. He realized that creating a global media conglomerate was more important than simple vertical integration. Gomery's story tells the story of a "tale of two systems" using primary materials from around twenty archives across the United States, as well as close reading of both business and commerce. time print. Along with a series of never-before-published photographs, the book also features over 150 boxes illustrating enlightening aspects of the business. During the 1920s and 1930s Hollywood film studios undertook a...... middle of paper...... (1936 ). In the late 1930s, two much-loved films, The Wizard of Oz (1939) and Gone with the Wind (1939), were expensively produced in technicolor: what would the Wizard of Oz be (with the ruby ​​slippers and the road of yellow bricks) without colors? ? And the trend would continue into the next decade in classic MGM musicals like Meet Me in St. Louis (1944) and Easter Parade (1948). Special effects processes were advanced by the late 1930s, making it possible for many more films to be shot on sets rather than on location (e.g., The Hurricane (1937) and Captains Courageous (1937).) By 1937, Snow White produced by Disney and The Seven Dwarfs (1937) was the first animated feature film - a milestone. The Brothers Grimm's colorful fairy tale was premiered by Walt DisneyStudios, quickly becoming known for pioneering sophisticated animation.