This resonates with the idea that collaboration is key using existing freight logistics operator visibility to enable collaboration “providing insights and decision propositions that connect to the operational rhythm of a business that includes key decision-making forums (Farrington, Kevin, 2011). But for this to happen it is important that a particular e2e partner is in tune with its clients' business operations and brings a base of experience on how the play out scenarios will evolve. e2e in this case can become Geodis' facilitator in determining the scenarios , so as to allow the latter to concentrate on the decision-making process without having to sift through many aspects