Dr. Donald Francis, in the film And the Band Played On, was portrayed as an easily irritable man whose communication style was ineffective in persuading. An important example was during the CDC and blood agency workshop, with the CDC trying to convince agencies to spend money to screen for hepatitis B as a proxy for AIDS (Pillsbury, Sanford, & Spottiswoode, 1993 ). After hearing the reasons why agencies are reluctant to do this, Dr. Francis begins angrily yelling about the cost efficiencies needed to save lives. In the eyes of these agencies, transfusion complications occur and AIDS may not even be relevant. Yelling closes the door to discussion, as seen when blood agency representatives turn their heads and refuse to do so