In the words of Michael Pollan (2008), he argues that “We forget that, historically, people have eaten for many reasons other than biological necessity. Food is [therefore] about pleasure, community, family and spirituality, our relationship with the natural world and the expression of our identity” (p. 8); and it plays an important role in why we form a relationship with food. I can relate to Pollan's ideology based on my cultural experience within Black communities and how the associations formed by living with food have shaped my views on health and wellness. Food and society are the key links where our diet and culture shape thinking about the importance of health and well-being. The cultural, behavioral and psychological aspect with food expresses each relationship differently. In interpreting Pollan's statements to the casual observer that food, diet and culture indisputably impact our standard of living. I agree with the statements made because as we evolve, society's attitude towards food and its natural environment also changes. The question of “what to eat” and “how much” is the central theme that Pollan exclaims throughout his book. One of the reasons that poses these challenging questions is attributable to the increasing process of industrialization of food products. Today a "generation" of new values, beliefs and food behaviors has changed the traditional social order of food consumption. Technology and the natural environment connect our relationship with food in a way where rewarding food changes our approach to nutrition. Deep down, people want to do the right thing by eating healthier foods, but as the world changes through innovation, our natural environment becomes increasingly serious... center of paper... important role that individuals have in creating effective change regarding their cultural beliefs and values ​​about eating healthier foods, are education and awareness. As traditional food perspectives of the past shift towards today's modernization, I believe the future of our next generation can benefit from adapting to new habits of eating healthier fresh, whole foods as long as they connect the importance of health and wellness as standards of daily living.Works CitedU.S. Department of Health and Human Services. Healthy People 2010. Available at http://health.gov/healthypeople.gov The Way We Live Now: The (Agri) Cultural Contradictions of Obesity, by Michael Pollan, The New York Times Magazine, October 12, 2003 Rebecca Frank, USDA New Media Content Specialist on November 9, 2010USDA partners with Horton's Kids to fight childhood obesity