Images in advertising play an important role in promoting Chinese mobile phone. The advert depicts a green snake that appears to be about to bite anyone who stands in front of it while holding a phone. It is a green snake with white patterns along its back. The snake is brought back into an attack position with its mouth wide open and sharp fangs out. The snake is the same color as the leaves behind it. The use of figures such as a snake attracts people's attention because most people have a natural fear of snakes. The hands around the cell phone are larger than the cell phone itself. The hands are large and rough despite having short nails. The right hand is typing a question in the Google search bar while the left hand is holding the phone. The product in this ad is a Chinese cell phone; therefore, the author is trying to sell this product to the Chinese. I have never heard of this cell phone so the ad is most likely not intended for Americans. The audience is intended for customers from a different continent. The author of this ad takes a persuasive position because he is trying to convince people that this cell phone is faster and more reliable than other cell phones. The company designs an ad that cleverly captures people's attention by presenting the Ephone 900 as a reliable and reliable phone. The company decided that using the snake in a remote area would get people's attention and get them to at least look at the ad. Even though it's not aimed at Americans, the ad is clever and well-designed enough to catch my attention. Knowing the audience and position in this advertisement is important because that is what the author uses to attract people. The person holding the cell phone is trying to search how to avoid a snake bite. The main purpose is to demonstrate that the Internet speed of the EPhone 900 is so fast that it is able to research how to avoid a snake bite before the snake strikes. The way the man holds the phone with both hands gives the reader the impression that he is not worried about the snake. The man is not writing frantically; he's writing as if he has plenty of time to search and find an answer. The reason why man behaves indifferently to the snake is because he knows that the mobile Internet speed is so fast that he has time to figure out how to dodge the snake. Usually, when people encounter a snake, they react instantly, but the author uses this man's calmness to demonstrate the reliability of the phone. The reason why the man does not run away from the snake is because he trusts the cell phone and the company. Obviously, the Internet speed of the Ephone 900 is one of the qualities that the ad uses to attract people.
tags