Target is known for offering higher quality and more innovative products. The addition of garden centers and grocery products significantly increased Target's sales and rivalry. This store chain signs exclusive partnerships with designers such as Jason, Wu, Zac Posen, Isaac Mizrahi and the most recent Lilly Pulitzer. It is every customer's preference to be well dressed without overpaying. Sustaining low prices to remain competitive in the industry is Target's priority. By selling its products directly to customers it is able to keep the cost at or below that of the competition. Target's Red Card, Target Visa, Target Card and online retailer price matching offer additional discounts to customers. Community reinvestment puts Target in the headlines. This company spends “4 million dollars” programs every week (“4 million every week”) in civic donations. Consumers look to support retailers who are actively involved in the community through selling local products and sponsoring local events or