The purpose of development is not clean streets, skyscrapers and well-built transport infrastructure. Development requires the removal of the main sources of unfreedom: poverty as well as tyranny, poor economic opportunities as well as systematic social deprivation, abandonment of public structures as well as intolerance or excessive activity of repressive states. (Sen, 1999) And in this process communication plays a fundamental role. A powerful tool, which if used effectively can mobilize the masses and raise awareness, thus empowering the poor and weakest in society. Development and communication are inextricably linked. Therefore, the concept of communication for development is not foreign to us. Development communications, as the World Bank actually defines it, is “the integration of strategic communications into development projects.” However, communication has long been top-down or in other words linear, without participatory elements, which has led to the failure of many development initiatives. Numerous issues have begun to be highlighted, such as who and how the concerns of marginalized populations are expressed, how policy frameworks are developed, and who is involved in decision-making. Behind these concerns lies the most important and crucial aspect of communication for development, namely participation. Although technologies have the potential to improve the lives of many people by giving them a voice, participation becomes a must as it facilitates dialogic communication. This type of open and free communication is necessary because it allows problems to be easily identified and, through the experience and knowledge of both parties in dialogue, solutions are often found. Participation is defined by some stakeholders as "mobilization... middle of the paper... and organizations realize the importance of involving the communities they work for and encourage them to be self-sufficient and benefit from it." themselves.Works CitedSen, A (1999). Development as freedom. New York: Oxford University PressTufte, T, & Mefalopulos, P (2009). Participatory communication: a practical guide. Washington DC: World BankArnstein, S. (1969) A ladder of citizen participation. Journal of the American Planning Association, 35 (4), pp. 216-224.Arnstein, S. (1969) A ladder of citizen participation. Journal of the American Planning Association, 35 (4), pp. 216-224.Arnstein, S. (1969) A ladder of citizen participation. Journal of the American Planning Association, 35 (4), pp. 216-224.Tufte, T and Mefalopulos, P (2009). Participatory communication: a practical guide. Washington DC: World Bank