Despite her apparent disavowal of the overtly sexual Doreen, Esther's anxieties about sex continue to manifest themselves through clothing, as evidenced by her attempt to cultivate a friendship with Betsy, a young virgin woman from Kansas. If Doreen is the quintessential "bad girl," then Betsy, nicknamed "Pollyanna Cowgirl" by Doreen, is the quintessential "good" girl, with her "bouncy blonde ponytail and Sigma-Chi sweetheart smile " (6). Being a young female model, Betsy "does" fashion properly, eventually becoming a model herself: after her work as a guest editor, Betsy became a "cover girl" and Esther occasionally sees her "smiling from those ads 'PQ's wife wears BH Wragge'" (6). Betsy exhibits, or at least appears to exhibit, a culturally sanctioned femininity through clothing, so Esther promises herself that she will be faithful to Betsy and "her innocent friends" and abandon Doreen (22). In doing so, Esther attends the various fashion functions and luncheons held for the young women who work for the magazine, including the ill-fated Ladies' Day luncheon where all the young women, except Doreen, who was at Coney Island with her boyfriend binges on hot dogs and becomes violently ill with food poisoning. Their symptoms become apparent when Esther and Betsy sit together in a darkened room, watching a technicolor film that features two women - one "good", the other "sexy" (and therefore bad) - wearing "elegant dresses with orange colors, "chrysanthemums the size of cabbages" and "dresses like something out of Gone with the Wind." When Esther realizes that "the good girl" will end up with the "handsome soccer hero" and the "hot girl" will be left alone, she feels "in terrible danger of throwing up" (42). She... in the middle of the newspaper... nt. “Scoop of the Month: The Money in the Bank Fashion.” Mademoiselle. January 1952: 92-95. Print.Smith, Caroline J. "'The Feeding of Young Women': The Bell Jar of Sylvia Plath, Mademoiselle Magazine, and the Domestic Ideal." University Literature 37.4 (2010): 1-22. Web.Steele, Valerie. Fifty years of fashion: new look today. London and New Haven: Yale UP, 2000. Print.Stetz, Margaret D. “‘A Language Spoken Everywhere’: Fashion Studies and English Studies.” Working with English 5.1 (2009): 62-72. Web.Wagner-Martin, Linda. The Bell Jar, a novel from the 1950s. New York: Twayne, 1992. Print.Walker, Nancy A. Women's Magazine, 1940-1960: Gender Roles and the Popular Press. Bedford Series in History and Culture. London: Palgrave Macmillan, 1998. Print.Wilson, Elizabeth. Adorned with dreams: fashion and modernity. 2nd ed. New Brunswick: Rutgers UP, 2003. Print.