Ice Hotel Case Study How is this property marketed? Product The Hotel de Glace is a unique hotel made of ice and snow. The product they sell is a once in a lifetime experience. This is a one of a kind property in Canada as nowhere else could you pay to sleep on a block if there is ice. It is only offered a couple of months out of the year, making it a limited time offer for those looking to explore the Ice Hotel. Place Hotel de Glace is located 10 minutes from Quebec City. The hotel offers 44 rooms and suites, a bar and event spaces, all made of ice and snow. The hotel is only open in the winter months to ensure the integrity of the building and the experience. This year the Hotel de Glace will be open from January 4th to March 28th. Guests canThe hotel offers several tour packages that include individual tours, cocktails, behind the scenes and lunch. The wedding packages offered include romantic, exotic and magical weddings, while the two corporate events are Frosty Happy Hour and Winter Discovery. Furthermore, the hotel promotes itself by participating in films and special products. PeopleWe can only imagine how amazing the opportunity to work at the ice hotel would be. There would be many challenges and rewards in working there and it would take a person truly dedicated to making people happy to work there. Customer service representative Katherine Tardif said: “Working at Hotel de Glace is truly unique and wonderful. It's like a big family. Every year the team is fantastic. The Hotel de Glace is a really interesting project. Everywhere I go I talk about it with such enthusiasm that everyone wants to live this fabulous experience. Being a hotel made completely of ice and snow is truly a competitive advantage for Hotel de Glace. There are other ice hotels located in Sweden, Norway, Romania, Finland, Switzerland, France and Austria, however they have a different target market geographically. We believe that Hotel de Glace does not sell in Europe for this reason, so they do not have to compete with those hotels. We think the closest competitor they have is the Fairmont Banff Springs as both are located in Canada and have drawing power due to their whimsical effect. Both are unique in their own way, the only difference is that the Banff Springs has a larger target market and the ability to market to more parts of the world than the Hotel de Glace. Marie-Pier Daigle, marketing supervisor at Hotel de Glace, said: "We have guests from all over the world, but we don't have the budget to advertise everywhere... that's why we target the most important markets." While Hotel de Glace doesn't have a huge marketing budget, it has many great sponsors who provide access to investment opportunities. Some of these sponsors include Heineken, Bell, Four Point Sheraton, Pinnacle and many more. Hotels de Glace position themselves to be recognized and competitive in their uniqueness