Advertising in our lives It is impossible to imagine television, newspapers, radio, the Internet and even the streets without advertising. Nowadays advertising plays an important role in modern life and every person's life. We cannot imagine our life without advertisements because every day we hear or see advertisements and try to find the information we need among hundreds of advertisements. Even when we go for a walk or simply go shopping, we see many different advertisements on the streets. I think “advertising” is a very interesting topic, because in the 21st century every minute of our lives is connected to advertising. It's hard to believe, but the origins of advertising predate the Christian era by many centuries. One of the earliest known methods of advertising was outdoor display, usually an eye-catching sign painted on the wall of a building. From these unsophisticated beginnings in ancient times, advertising has grown into a global industry. The word "advertising" comes from the French word "reclame". Advertising, if to speak in simple language, serves to notify in various ways (sometimes all available) new goods or services and their consumer properties, and is directed at the potential consumer, paid for by the sponsor and serves to promote his production and his ideas. Advertising is a part of a company's communication activity, along with publicity and sales stimulation. Advertising non-essentially imposes the goods on the buyer. Sometimes it simply forces you to remember the last concrete brand or product or service name when the customer makes the choice. At the beginning the consumer decides to choose from what, and already then which brand to prefer, based on the representation on it, of a stereotype or a developed image of a concrete brand of the good or service. There are many definitions of the word "advertising". For example, advertising is a collective term for public announcements designed to promote the sale of specific goods or services. Advertising is a form of mass selling, used when using direct person-to-person selling