Symbols have substantial power. When many people see a Nike swoosh, the phrase "Just do it" automatically clicks in their brain. For some, seeing the golden arches of McDonald's makes their mouths water and they suddenly crave a Big Mac with salty, crispy fries. Symbols are prevalent in advertising because companies know that customers associate visuals with products, resulting in a purchase. Many people are visual, which gives images a profitable power. Symbols have a way of manipulating people into buying products, believing in the slogans they represent, and providing courage and strength in knowing that others are also uniting behind the symbol. Symbols influence people and the swastika is an example that will forever evoke emotions in people as it is deeply rooted in the history of our world. The swastika, or twisted cross, is an ancient symbol that architects have found on pottery and coins dating back to as late as 1000 BC (Rosenberg). Cultures used the swastika to represent life, the sun, power, strength, and good luck (Rosenberg). The swastika has been used by many cultures around the world, but th...