Fast food has quickly gained its fame in today's generation. Millions of people appreciate the idea of ​​being able to eat a quick meal in just a few minutes. The fast food industry lures customers with the aroma that fills the air, manipulating them into purchasing the product presented to them. In her essay “The Ritual of Fast Food,” Margaret Visser carefully explains the customs that people actively partake in when dealing with fast food. The fast food industry is so effective at attracting customers because it bases its location in high-traffic areas, advertises its products, and prepares food quickly. First, most franchises base their location in high-traffic areas. The advantage of locating a business in a busy area, such as a highway, is that customers will be attracted to it. Visser acknowledges that fast food chains are "[a] home away from home"..."on the highway..." (131). Jagg According to a study conducted by Dr. Bryn Austin et al., “fast-food restaurants were found to cluster significantly around schools in both high- and moderate-commercialization regions of the city [Chicago]” (Austin). Concentrating fast-food restaurants in schools can have its advantages; if students are allowed off campus for lunch, they will most likely dine at one of the many restaurants surrounding campus. Refreshingly, the fast food industry will most likely base their locations around school campuses to attract hungry students or in busy areas where they can “get deals and make impulse purchases from customers who had…half of paper…. . .... Food." 40 Model Essays: A Portable Anthology. 2nd ed. Boston: Bedford/St. Martin's, 2005. 129-31. Print.Austin, S. Bryn. NCBI. US National Library of Medicine, September 2005. 2005. Web. November 19, 2013. “Subway Case Study.” Maintaining Growth in the Fast Food Market by Promoting Healthier Food Offerings (2007): 1-8 Web.UNTARU, Elena-Nicoleta and Ana ISPAS" Why do young people prefer fast-food restaurants? An exploratory study." Revista De Turism - Studii Si Cercetari In Turism 15 (2013): 27-34. Hospitality & Tourism Complete. Web. 19 November 2013. Xaxx, Jagg. "Key elements of success in the fast food industry. " Smallbusiness.chron.com. Hearst Communications, 2013. Web. November 19. 2013.