As we move into the future, more and more devices are equipped with screens, but in reality the LCD, plasma and OLED screens we traditionally use don't differ much. They all draw too much power, compromising the battery life of our devices, and can't be seen very well in direct sunlight. The alternative E-Ink has amazing battery life that can last weeks and can be read easily in direct sunlight, but it has a very slow refresh rate unsuitable for video and does not display colors. Pixel Qi, pronounced Chee, is what many believe is the future of screens. It's the marriage of these two types of technology, so with the touch of a button you can go from E-Ink to a traditional LCD. This technology uses a type of E-Ink and has a color LCD behind it that basically displays the colors. When you're in the sun you can turn off the backlight and leave a black and white screen that's easily readable in direct light. The Pixel Qi has a thin strip of reflective material behind the E-Ink so that when turned off it appears silver and reflective instead of dark black like most LCD screens. The reflective material is what makes it all work: it lets color through but not sunlight, allowing you to easily see everything when the backlight is off. Pixel Qi is already ready to start releasing its screens to any computer manufacturer that wants one. They currently only sell ten-inch screens and one of the first uses of their screens will be in a tablet called Notion Ink that some believe will be a competitor to the iPad. Notion Ink will last up to 48 hours on standby thanks to the built-in rechargeable lithium-ion battery, 8 hours of HD video playback and 16 hours of Internet browsing via WiFi. Numbers that will certainly improve the iPads and will make......middle of paper......Qi screens are, there are some drawbacks. The screens can't match the deep, rich colors and clarity of traditional LCD screens, and the battery life can't compete with the life of E-Ink. Many believe these things can be resolved with time, but Pixel Qi won't take over all screens because some technologies don't benefit from it, like TVs and desktop computers. Conclusion Pixel Qi is in no way the revolution of the LCD screen but rather the evolution. The biggest strength of Pixel Qi is that it is easy to convert traditional manufacturing methods so that you can implement all the benefits that Pixel Qi screens offer such as excellent visibility of direct sunlight, improved battery life and a color with video capabilities.Works CitedStone, B. (2010, January 11). Optimism takes over at the consumer electronics fair. New York Times, B8.