Topic > An Analysis of the Monsanto Commercial - 1175

The first thought you might have when you hear about a Monsanto commercial is food. Monsanto is a large company that is heavily involved in the production of GMO products. Looking at this ad, however, you notice that food serves almost no real purpose in the ad. In fact, it is blurred and only the people engaged in the conversation are in focus. “Advertising often sells much more than products. It sells values, images, and concepts of love and sexuality, romance, success, and, perhaps most importantly, normality” (Kilbourne 101). This is exactly what Monsanto is doing, completely ignoring its actual product and selling its values