Promoting your business through blogs, podcasts, videos, newsletters, SEO, eBooks and social media is called Inbound Marketing. The ultimate goal of inbound marketing is to bring customers closer to the brand. Inbound marketing attracts a lot of attention from customers and makes it easy for them to find your company. It helps you acquire new customers through the interesting content you would post on your social media, blog, newsletter or otherwise. Marketing analytics is another very essential concept for your business or company. It includes all the technologies and processes that allow you to evaluate the performance of your marketing campaigns and initiatives. Moz (Moz.com) is one of the most popular companies that sells inbound marketing and marketing analytics. This company is based in Seattle, Washington. USA and was founded by Rand Fishkin and Gillian Muessig in 2004. Founded as SEOmoz as a search engine optimization company in 2013, the company has expanded its business to Analytics, Social Branding and Link Building. It also acquired GetListed, a Portland-based company that helps local businesses rank well in search engines. Moz.com provides insights into social media, search engine and link building efforts. A premium Moz account will help you learn about your organic search engine ranking and take the necessary steps to increase it. These tools will help you know what changes you need to make to your website and content by focusing on keywords, web page optimization, and link building. Moz Analytics: Moz Analytics is marketing analytics software that brings all your incoming marketing data into one place with beautiful custom reports and insights that help you... middle of paper......eboard every Friday .The Moz community includes webinars, O&A sessions, and events hosted by the Moz team to address issues people typically face when performing SEO and optimizing their websites. Pricing Moz Pro membership costs around $99 per month and offers basic free tools and premium tools as well. This package includes all the tools listed above. The website also offers a 30-day free trial which does not include the premium tools listed above. Moz Local is available in a different package that costs $49 per year for a single location. Now, if you want to have wonderful conversion rates and rank higher on Google and other search engines, I would recommend you to try Moz.com as it is one of the most amazing online tools which is priced accordingly and you will definitely get the desired results in a short period of time.