To achieve expected profits or returns, an organization must develop a marketing strategy. It is through marketing that an organization informs the public about: new products, how to use a product, improvements made to an existing product, and more regarding a product. An effective marketing plan is reflected in the level of returns. When an effective marketing plan is used, the organization is bound to generate more profits and vice versa (Marketing Minds, 2010). When developing a marketing plan, the fundamental factor to consider is the marketing mix. It is through this that an organization can develop an effective marketing strategy. In the marketing process a company must develop a winning mix of the right product, sold in the right place, to the right people and using the most suitable promotion. Therefore, to develop the right market mix a company must meet certain conditions. The product feature should look good and work well for the company. The price should be reasonable for the target group, thus increase consumer purchasing and in return high incomes. The company should also avail the product at the right place at the right time. The manufacturer must ensure that the product is available when and where required. The manufacturer must also inform the target of the existence and availability of the product through promotions. When promotion is successful, a company significantly spreads costs over larger production (Marketing Minds, 2010). Apple has developed several phone models, iPad is among the latest models. The template has several features that attract users a lot. This makes the product easy to market to various user groups, for example marketing an iPa...... middle of paper ...... will also increase student purchases and therefore more profits (Marketing Minds , 2010). The features of the device are also interesting for students and therefore compatible with their needs. Availing the product in the store near the campus is also a good strategy for the company. Students can now purchase the device without going to other malls. It's also available in all technology outlets, so it protects users from price gouging by a single retailer. Teachers are also potential users together with students. The company is therefore bound to get high returns from the product as the device is appropriate and fits the needs of the target group (Marketing Minds, 2010). ReferencesMarketing Minds, (2010). Apple's branding strategy. Retrieved from: http://www.marketingminds.com.au/branding/apple_branding_strategy.html