They need guidance, which is not necessary. It was said that the government sought to control its citizens and that “this form of paternalism is unacceptable in a free and democratic society”. The second reason many tobacco companies use to protect their rights is that having commercials on TV does not mean they want to encourage people to smoke. In fact, these commercials are more relevant to those who have already smoked a certain brand. They are designed to target adult smokers, not adolescents and young adults. Another survey conducted by the IMRB shows that the majority of participants said they wanted their own experience when they first tried the cigarette. Around 24% assume that all their friends smoke (that's why they wanted to try) and none said that the advertising they saw encouraged them to buy their first cigarette. The third reason that seemed really convincing to me was that the advertising of different types of cigarettes would help the consumer to define "good" and "bad" tobacco. In terms of health care concerns, some analysts should consider the financial burden caused by smoking-induced diseases, and in a developing country like India, where social benefits, health insurance “was in short supply ”, health care costs “were irrelevant”. Finally, the big concern was the