Advertising is everywhere. Rosewarne reveals that “Whether in the workplace or in a public space, the public is held captive by such images; and both sets of images work to masculinize the space in a way that makes women feel excluded” (Rosewarne 314). Let's take beer ads as an example. For centuries, beer advertisements have used the female body to attract the interest of men. This materialization of women has been shown to not only have a discouraging effect on women, but an unfavorable effect on civilization. The purpose of these posters is to draw the male gaze to the model's body and therefore to the beer planted in the background. These ads try to make you unconsciously affiliate a charming woman with a bottle of beer. In theory, these posters should make a guy imagine that if he buys a bottle of their beer, that one way or another there would be a model to match. This of course is unreasonable because a beautiful woman doesn't emerge out of nowhere every time someone drinks a beer. In my opinion, ads like these portray women as sex symbols. Advertisers' attempts to link their product to the female body do not encourage women, but rather have the accidental effect of lowering women's self-esteem and confidence. Rosewarne summarizes his position on sexual harassment in public announcements