The Internet has been able to create a profound influence on the lives of individuals. In this regard, the Internet has managed to exert an all-round influence on large areas such as shopping and communication, among some other factors. It is playing a crucial role in changing people's daily lives. Different types of activities like communication, banking and shopping which have made our lives easier. With the advent of the Internet in people's daily lives, these tasks have become very simple and digitalized. Nowadays, all these activities can be done online, which is considered a better alternative than face-to-face communication. Daily tasks performed with the help of the Internet have been able to create drastic changes in people's lives. Furthermore, different economic sectors, namely entertainment, investment, travel information, news and email, have made important contributions to meeting the needs of the public and businesses. This technology has been able to create all-round revolutions that have made it easier to provide customers with an easy way to shop online. Since the Internet enables mass accessibility to customers, it helps in fulfilling their overall purchasing needs. It even allows users to provide feedback regarding the products and services provided to them through Internet purchases. In relation to the provision of information relating to products and services, purchasing and communication, the role of the Internet can be studied in depth (CS&E Dept, 2001). Information Technology (IT) can be considered as one of the fastest growing sectors, which contributes to the overall growth of the business... middle of paper... generally like the trend of e-marketing due to the its variations in service options (Gallegos & Senft, 2010). However, a traditional consumer may not like the idea of ​​purchasing products through online companies. He or she would like to have the option to purchase products from the market in person rather than purchasing them online. These types of consumers find that visiting the market and personally examining the products is a much better option than hiring the products and ordering them online. In most cases, the products do not match the quality levels shown online. In these cases, consumers usually opt for the feedback mechanism which is fulfilled through the e-commerce itself (Gallegos & Senft, 2010). In addition to the Internet's impact on communication and necessary purchases, it also affects the educational strategy and lives of students.