Marcuse believes free enterprise is good up to a point, but it is starting to become bad. According to him, machines have become more efficient and there is no longer any need for humans (2). Society believes that capitalist economic consumerism. We have to work harder to make money to buy what society wants us to buy. We also have false needs that treat us like objects. False needs are things we think we need because of social standards. Objectiveize our critical abilities. In this way, the company is easily controllable. There are also true needs, which is something you would like or do without the pressures of society. By having these false needs we are also internalizing society's values ​​into our own, this is called internalization. We have to be one type of person, we classify ourselves as product people, "I'm team iPhone" or "I'm team Android", this is taking away our individuality and now we're classifying ourselves as a product. Marcuse also believes that we alienate ourselves and others through our false consciousness (11). The scientific method has also been applied incorrectly in previous philosophy. There is more to life than scientific instruments can measure, this is seen in political life, social life and human existence. Our capitalist society is based on a scientific vision. We don't always need to look through scientific lenses. According to Marcuse, society is also toning down politics. We are isolating ourselves in binaries, we are either this or that. And if we see something we don't like, we simply associate it with the opposite side. Finally, Marcuse concludes by predicting that as capitalism expands, the things that enable engagement and personal growth will dwindle to nothing. It will become dehumanizing. Society must do something to change this situation in order to preserve individuality