This campaign will aim to change attitudes towards alcohol abuse. The reason for this campaign is that today's young people don't realize how dangerous alcohol can be and simply see it as something they have to try. A survey compiled by the Ipsos MORI Social Research Institute for Drinkaware (2013) suggests that of 754 adolescents aged 10 to 17, a staggering 60% think it is okay to try alcohol at their age (which could easily turn into regularity), while 18% consider the regular consumption of alcoholic beverages acceptable. These figures are expected to be much lower, and if young people were made aware of the dangers of alcohol abuse, they might change their minds about drinking alcohol from a young age. Communicator Characteristics The communicator of this message will be a young male between the ages of 21-25 who is now an alcoholic due to drinking alcohol from a young age which turned into an addiction. He was expelled from secondary school at the age of 16 due to intoxication during school hours. He too was kicked out of the house at that time...