He used some primary sources like studies and surveys to support and illustrate his points. Some of the sources she found come from the perspectives of authors and scholars such as Yazino, Mark Clennon, Ed Keller, and Brad Fay. It mentions the ongoing research on Talk Track research and also The Telegraph article. While some of his evidence may be more supportive of his thesis, he also uses some sources to highlight the importance of face-to-face conversations and how social media can never replace them. He then proves that social media could be misleading. It is supported by Talk Track research used in “The Face-to-Face Book: Why Real Relationships Role in a Digital Marketplace?” by Ed Keller and Brad Fay. According to research, in-person conversations are much stronger than online ones. Keller and Fay also mention, “The decisions we make are based on actual interpersonal influence: social influence, which happens most powerfully, face-to-face.” At the same time, their research also suggests that 90% of the meaningful conversations we have every day happen offline, while only 8% happen offline.