It is important to understand and relate to the main analyzes present in the various business sectors. It can be seen that to analyze and understand the different business models in the fashion and apparel industry of high-end brands, Zara is a very important brand for this purpose. By analyzing the case study of this company "Zara: IT for Fast fashion", you can also understand how companies position themselves in competitive positions and how they compete in the market. This report will discuss the apparel industry regarding the business models that players are employing to beat the competition, which is growing every day. Of particular interest to this report is Zara's position in the industry and its business model. Some of the competitive advantages that Zara has managed to obtain and which make it ahead of the competition are addressed. The possibilities that Zara's model could be a disruptive model are also explored. At the end of the article, conclusions are drawn from the issues discussed.1. Clothing Industry Business Model: It can be seen that the main customers that Zara brand targets are the high-end customers, who are fashion-conscious city dwellers and want a quick response to changes in the fashion industry and clothing. Zara responds to this by ensuring that they are quick to design new fashion statements and respond to impatient customers who eagerly await changes in fashion. This is because it is a well-known fact of customer behavior that they change rapidly in their tastes and fashion sense. In addition to the above, Zara is targeting this core competitive advantage because customers' tastes in fashion, clothing and accessories are changing a lot r...... middle of paper ......Zara brand behavior . Customers visit often and find new staff to assist them with each visit. Furthermore, it can be seen that customers see any new product and have a tendency to purchase it. This is because they fear that the main product may not be present on their next visit. Furthermore, the product is in short supply due to its high demand, so customers buy it as soon as they see it and like it. The manufacturing process is also a very important part of the Zara brand. The company follows a small-batch manufacturing process that is 20% superior to its competitors. However, this is resolved due to inventory turnover. Additionally, orders are taken twice a week and take approximately 3 weeks, starting from concept to distribution centers and display in stores. The following diagram shows Zara's business model: