Corporate Social Responsibility (CSR), over the years, has become a fundamental part of every affiliation or association due to the impact it has on society or community. There is no acceptable definition of corporate social responsibility; consequently there is no explanation or certain definition of Corporate Social Responsibility. Furthermore, a corporate social responsibility (CSR) can also be suggested as “corporate citizenship”, “corporate governance” which can be defined as the association's obligation towards ethics, the environment and the law of the country for the well-being of society. I will separate the words corporate social responsibility and define them individually to give a clear meaning. Business can be defined as a group of people or individuals with the same interest working together in a for-profit or non-profit organization or association with this term we can define human behavior that takes interest into account of others and of society, that is, doing things that you would like others to do to you and this is practical since the expression social derives from the Latin word "socius" which means "friend". Responsibility can be defined as a commitment or obligation to an individual or group of people regarding a task that is what they are expected or asked to do as part of the organization, community or society defined as “; business is the way in which companies manage their business processes to produce an overall positive impact on society”. Furthermore, Holme and Watts in Baker (2014) define “corporate social responsibility as the ongoing commitment of companies to behave”. in an ethical way and to contribute to the economic development by improvising… in the middle of the paper… of society. The importance of CSR in society is that it brings regulation and also allows customers to benefit from the money invested in that company. In the case of Apple Inc., after Cook took over as CEO, he understood the needs of satisfying the customers and also the society and that is why he engaged the company in CSR activities and currently Apple Inc. is involved in charities. Corporate Social Responsibility brings a lot of competition between different companies and there are many discussions about it, but despite this topic it is important for an organization or association to be involved in CSR, as it increases relationships with customers, human resources, costs while safeguarding the trust, dignity and respect of the organization. However, CSR has transformed businesses into pioneers of social innovation.
tags