The word effective is an adjective that means success in producing a desired or expected result. In writing a persuasive essay, the desired outcome is for readers to agree with the author, or at least put aside their position on the topic and consider the author's statements on the topic. Jeremy Rifkin's essay, “Virtual Realities”, is very effective because he clearly expresses his point of view without abusing the other position, uses facts and appeals to logic and ethics. Rifkin presents his article in such a way that he very clearly states his argument, but does not disparage the other position; this technique is important to create an effective essay. Otherwise the reader will become defensive and will not be willing to listen to the author's point of view, with the result that the effectiveness will be lost. To use this appropriate tool, Jeremy Rifkin explains in “Virtual Realities” how the virtual friend, Laura, responds to children. “Laura, like any good exercise coach, provides feedback on their performance, helps them improve their regimen and...