LinkedIn is probably one of the most misunderstood social media platforms out there. When people think of social media, they think of Facebook, Twitter and Instagram; and they automatically think LinkedIn is the same as all other platforms. They simply create a simple profile, upload a profile picture, and post things they like. But when nothing comes of this approach, many are left confused about what the best approach is to use it. To be clear: LinkedIn is NOT like other social media sites; it's not MySpace wrapped in a new shade of blue. LinkedIn is largely a professional network for networking professionals. Your profile here is not the same as a profile on Facebook. Essentially, a profile here is an online resume for the world to see. But don't think that means it has no power as a means of online communication. LinkedIn is undoubtedly one of the most powerful tools any entrepreneur can use. LinkedIn allows you to connect with a whole new world of people who can hire you or want to work with you. It allows you to establish your name in front of hundreds of thousands of professionals who take what they do as seriously as you do. And it can help you create long-lasting, meaningful relationships, but only if you do it correctly. LinkedIn: The Mighty Hammer for Your ThorSo it's a little weird to use a demigod as an introduction, but it's okay. I mean, you can't really forge anything without some kind of hammer, be it literal or figurative. And thinking of yourself as a rough and tumble superhero can't hurt, right? But seriously speaking, LinkedIn is truly an amazing platform that offers you the ability to connect with people who could become some of the m.... .. middle of paper......us who maybe had a new job or a work anniversary coming up. Like their posts. Leave a comment Congratulate them on their achievements. In short: commit, commit, commit. In Conclusion Of all the social networks available, LinkedIn is the one that tends to baffle many. Although it is a social network, it is very different from most other platforms out there. Connecting and building relationships is huge for both individual entrepreneurs and large corporations who want to take their business to the next level. There are plenty of other ways to milk LinkedIn for all it's worth. This article just covers some basics on how to connect and why you should spend a little more time engaging with your connections. Would you like to know more in-depth ways to improve your LinkedIn game? Let us know in the comments below and we may keep the ball rolling on this.