Ethics are so important in business because it gives credibility to the company. When a company has credibility, consumers trust the company and will tend to purchase from the company more regularly. Employees become loyal and are motivated to move the company forward. According to Schermerhorn (2004), “an individual who feels safe in a work environment can focus more on the organization's goals.” Creditors and investors demonstrate their commitment and trust by financing business development and consumer confidence is positive. Ethical business practices build a foundation of trust with colleagues, competitors, staff, customers and every other individual and entity. The result of unethical practices can be a decline in profits and a loss of market share. However, ethics is culturally specific. “What is considered ethical in one culture may be considered unethical in another (Chiu,