Topic > The Importance of Gatekeeping in the Media

Shoemaker and colleagues, gatekeeping is the "process by which the vast array of potential news messages are screened, shaped, and channeled into those few that are actually broadcast by the media" ( 2001. p.233). In simpler terms, gatekeeping is the process by which the news media determines what should be considered news. Gatekeeping is particularly important for understanding how political events reach the public (Denton and Kuypers, 2008. p.101). Media gatekeeping influences how the public views a particular topic, this is known as framing. Framing is described by Robert Denton and Jim Kuypers as a relationship between the qualitative aspects of news coverage, contextual cues, and how audiences interact with and interpret the news (2008. p.113). What this essentially means is that framing is how the audience makes sense of or interprets events. When the media frames an issue, it tells the public how to look at something