Situation Analysis: Customer AnalysisCurves International is a world-renowned women-only fitness center, pioneer of “quick workouts”. Curves' target clientele consists of all types of women; from the busy executive to the ultra-busy soccer mom and, most importantly, Curves caters to women who overall want to be healthy. Curves makes exercise fun and beneficial for women, regardless of their fitness goals. Curves customers perceive it as more than a "gym", but for some as a support group and social outing. It's a place where for an hour a woman can feel good about herself and the goal she's working towards. Clients like “no frills” and “hassle free” workouts. It's a place where women can feel comfortable. Curves offers a haven where women can feel comfortable, let their guard down and work up a sweat. Women are also attracted to Curves because Curves has strong brand equity. Their quality of service, revolutionary "quick workout" design are number one in the women's fitness industry. Nowadays, there are more women in the workforce, along with more working mothers, leading to a busy lifestyle trying to juggle a career, family, and home, which is a very similar lifestyle for women. women in National City The market for women's fitness services and products has never been larger and continues to grow. Women represent 50.8% of the US population. National City has a population of 56,472, of which 50% are women. Del ...