Eli Pariser claims that the filters that Internet giants are putting in place are ruining the way people see the Internet. Pariser explains how these filters are forming bubbles that limit and restrict what users see when using the Internet (Pariser). Although these filters limit what users encounter on the Internet, Pariser does not mention any of the benefits of these filters. I argue that the benefits of these filter systems outweigh the concerns expressed by Pariser in his article. In the article "What the Internet Knows About Us", Eli Pariser argues that due to the filters that the Internet giants have put in place, the Internet has now become a dangerous place. Pariser explains that because of “filter bubbles,” the internet now knows too much about a person. Filter bubbles use this information to tailor and filter what a person encounters on the Internet (Pariser). Eli Pariser provides several examples of why he believes the Internet has become a dangerous place. When a person accesses a major website like Yahoo or CNN, that website installs an average of 64 data-laden cookies on their computer (Pariser). These cookies are used to personalize web pages for that particular user. The cookies that are set affect things like what title a user will read or which restaurant Yelp might recommend. An average of thirty-six Americans under thirty view their news from social networking sites. Because of filter bubbles, Americans lose the ability to see news outside of their interests, decreasing understanding and learning (Pariser). I argue that the benefits of these filter bubbles outweigh the negatives discussed by Eli Pariser. The idea of ​​“filtering the bubbles” c...... in the center of the paper ...... saving them money. By placing cookies, Internet couponing websites have the ability to target potential customers and present them with discounted offers based on their interest. For example, my dad loves golf and therefore regularly searches for golf-related things. He recently saw an ad from Groupon, a popular “coupon” site, advertising a deal that would save him $70 on a round of golf. My dad now uses the website regularly and has saved hundreds of dollars with its coupons. Without his golf Internet bubble he would never have known the website existed and wouldn't have saved all that money. Not only can bubble filtering save a person money, but it can also keep them healthy. Recently the famous search engine Google predicted flu epidemics. When a person uses Google to search for something, Google Place